Just Finished Reading Crush It
I just finished reading Crush It! by Gary Vaynerchuk. I really enjoyed it but I would have to say that it was more inspirational than informative. That's not a bad thing. If you are thinking about starting a business and you know what you have to do but you need a little kick to get you started than this book is for you.
In his book, Gary walks us through his great personal story from his parents migrating from Russia to him taking over his father's wine business and growing it from a small discount liquor store to a $40+ million a year business. He is truly gifted with a lot of charisma, drive, and determination. You can see this by watching his videos on garyvaynerchuck.com and winelibrary.tv.
Crush It! is all about building a business around your "personal brand" through "hustle" and utilizing social media websites like Twitter and Facebook. Actually, this book isn't as much about building a business but rather monetizing your "personal brand" which in turn could become a business. Don't expect this book to teach you how to write a blog on Wordpress or how to publish a video on Youtube. Instead, Gary describes how he used those tools to build his "personal brand" empire and how anybody can replicate it.
If you are looking for a more how-to business book then I would suggest Tim Ferriss' 4-Hour Workweek. Tim blurbed the cover of Gary's book and I've seen him on one of Gary's wine library episodes. Tim started an online retail business selling just one product and grew it into a million dollar lifestyle business. He goes into detail about issues like how to start while you have a full time job, how to use virtual assistants, how to do market research to test a product before bringing it to market, and how to outsource almost everything so you can minimize the amount of work you actually do.
If you are thinking about starting an online business and you are looking for a couple of books to get you started then I would suggest these books. I guarantee that you will be inspired and informed.
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