Adobe has the right response except for the "We Love Apple". I they should just throw down and go to the mattresses with Apple. That's pretty much what Steve Jobs is doing.
I am a big supporter of HTML5 and I do hope that one day it will replace the need for Flash in the browser but I'm also a realist and I know that it will take a long time for that to happen. HTML5's aspirations are grand but it will take a long time for it's feature set and performance to match the Flash runtime.
Steve Jobs also knows that an HTML5 web app will never be as full featured as a native app on the iPhone or iPad, this is why he is pushing HTML5 over Flash so hard. If the Flash runtime was optimized for the iPhone/iPad it would be possible for a Flash app to be comparable to a native app. Mr. Jobs knows this and this why he has never enabled Apple to work with Adobe to optimize Flash for the mac. He wants to keep control (and a 30% cut) of all of the applications on his devices.
I also believe that Adobe got lazy with Flash and didn't care that it performed badly on slow processors and on the mac because it is installed on 98% of the web browsers out there.
Adobe has an opportunity to redeem itself and the Flash Player 10.1 is a step forward. I can finally play Youtube and Hulu videos on my netbook, that's amazing to me. Adobe should continue optimizing the hell out of the runtime and try to get on as many non-Apple mobile devices as they can. Also, they should open source Flash as much as possible and try to make it an open standard along with HTML5
The last thing they should do is try to build a bridge between Flash and HTML5 so that developers can write web apps that are hybrid HTML5 and Flash pages. Like I said, it will take awhile for HTML5 feature set and performance to match Flash's but while this is being developed Flash could be a bridge to fill in those HTML5 holes that have yet to be filled.
